The brand of Kenneth Cole fragrances is adding a new member to its Mankind perfume collection titled Mankind Hero and follows last year’s Mankind Ultimate aroma. According to Kenneth Cole chairman and chief creative officer of Kenneth Cole Productions heroes in our times appear in different forms the ones who fight for a better world and the ones who will make the life better for a single person. Mankind Hero rejoices the daring people who make our daily lives so special. Remaining faithful to the Kenneth Cole stylish design the bottle is draped in black leather fitted with chrome pins and capped with a leather covered stopper. The fougere oriental aroma includes opening notes of Italian lemon and coriander seeds heart notes of plum wood lavender clary sage and vanilla infusion and base notes of coumarin amber woods white moss and musks. The fragrance’s advertising promotion articulates the brand’s concept: the value of doing little acts of courage kindness and integrity and point out to all of us that anyone can be a hero to somebody including one’s father. Appropriately model John Pearson and his son Cooper Pearson were photographed by John Balsom to reflect this strong father-son connection. Mankind Hero was launched in 2016.